An excellent primer...I commend this book to both those who are already running an established business, and those who are minded to start one and become their own boss. It is written in a practical style, full of useful tips and pertinent questions. It is a manual that can be used very much as a reference source, to be dipped into when needed. --Luke Johnson

A must-read tome for any aspiring entrepreneur. Guy unpacks entrepreneurship in an enjoyable, fascinating manner. --Julie Meyer, founder and CEO of Ariadne Capital, founder of Entrepreneur Country, co-founder of First Tuesday

I am often asked for advice about starting a business and I was thinking of writing it all down. Guy has saved me the effort. I will just hand out a copy of this book. --Nick Jenkins, Founder of Moonpig.com

'I only wish this book had been around for me to read before setting off on my entrepreneurial journey. A very thorough and informative book that covers every aspect of going it alone.'
- Kanya King, founder and CEO of MOBO Awards

'Full of practical advice and covers everything an entrepreneur would need to run their business successfully. Highly recommended!'
- Mike Southon, Financial Times columnist, best-selling business author and entrepreneur mentor

I wish I’d read this book before I started my entrepreneurial journey - I might have made it to the beach already.'
- James Lohan, founder and CEO of Mr & Mrs Smith

'A must-read book for any aspiring entrepreneur.'
- James Caan, founder and CEO of Hamilton Bradshaw, former investor on Dragons' Den

“An excellent work. A story of vision, passion and the journey through growth and exit. Immensely helpful and practical. This book’s got it all.”
— Wilfred Emmanuel-Jones, The Black Farmer

“As someone who has chaired nearly 500 roundtable discussions with Britain’s most successful entrepreneurs, I know it’s not easy to assimilate best practice into a book. Guy has managed to combine current insights and anecdotes with great, practicable tips. This is the book I wish I’d written: Guy’s saved me the trouble. This should be essential reading for any aspiring, high-growth entrepreneurs.'
— Duncan Cheatle, founder of leading entrepreneurs club The Supper Club and the Prelude Group

“A definitive handbookand guide. Everything you’ll ever need to know about building and selling a business.”
— Kevin Stopps, managing director of Smith & Williamson

“A top class explicit guide about how to navigate the rollercoaster rideof succeeding as an entrepreneur.”
— Peter Winslow, Group CEO, BGL Group Ltd (BGL Group are the owners of comparethemarket.com)

“This book is a business masterpieceand its principles will be sustained through the generations. I would recommend it to anyoneseeking to be highly successful in business. Not only has the author provided a comprehensive guide to creating business growth, he has also given us invaluable insights into the experiences of many of the world’s most successful entrepreneurs.”
— Shalini Khemka, chief executive, The London Entrepreneurial Exchange

'The book, frankly, is fabulous...truly an excellent resource for anyone running a business, whether they intend to exit or not. I'm normally quite sceptical of 'how to' manuals but not in this case - you have done a cracking job.'
- Rupert Lee-Browne, Chief Executive of Caxton FX Ltd.

“The book arrived on Friday and, honestly, it's un-put-a-downable. This the first time I have powered up my PC this weekend and that is unheard off. Half way through and I can't wait to get back to it. Well done.”
- Prem Gyani, Founder of The Lemondrop Company